The social layer of crypto has been pillaged.

Between the NFT WL Discord grinding of 2021, the Kaito Yaps of 2025, and the Nikita-fication of our beloved CT timeline of 2026, social incentives have become misaligned with no fix in sight.

But something interesting happened this past week.

This tweet (now deleted) sparked a unified outrage amongst all of Crypto Twitter (CT).

For months now, it’s been impossible to see tweets from people you follow, replaced by gallons and gallons of AI slop, ragebait, and political content.

This has been felt most by the citizens of CT, with tweets not getting any reach, timeline scrolls leading to slop content, and just an overall terrible experience on X.

The tweet above made by Nikita Bier was the straw that broke the camel’s back.

A confirmation that all of CT was being nuked and silenced because of a grudge/bias against crypto content.

And the harsh truth is, he’s not entirely misguided in his vendetta against CT. A majority of our corner of the internet is now bots, farmers, and scammers.

It didn’t always used to be this way - how did we get here?

If you ask anybody what sparked the “Roman Empire”-esque downfall of CT, every time they will mention Kaito.

Kaito is a CT analytics platform, primarily focused on providing B2B companies powerful insights on social sentiment across many different crypto subjects.

In December 2024, they launched a new, retail-focused arm of their product called Kaito Yaps.

Kaito Yaps allows projects to pay-to-list themselves on Kaito’s site, enabling anybody that creates content about said project to earn a placement on a leaderboard - along with “Yaps.”

I am no stranger to Kaito Yaps, in fact, I was one of the first signups on the day that it launched.

When it first launched, sentiment about Kaito Yaps could not have been higher.

It was a really cool, net new product to incentivize the social layer of crypto!

Not only that, it seemed like a good solution to the immoral KOL backroom deals that had become a cornerstone of CT.

Now, anybody with an internet connection and a Twitter account could get access to the same opportunities as the biggest KOLs in the world.

And they did! The first few Kaito Yaps campaigns seemed to be a big hit.

Everyone was making money, content about the listed projects was high quality, and everyone was happy.

But like all good things, they must come to an end.

Like I always say: If the rules of the game are clear, the game will be gamed. That’s exactly what happened with Kaito Yaps’ incentives.

To me, the downfall began with the Infinex campaign.

TL;DR: Infinex paid to be listed on Kaito Yaps, their campaign got farmed by every farmer under the sun with slop content on Twitter, Infinex said we aren’t going to pay the farmers anything because the content created is low value, and the farmers lost their collective minds.

Kain (the guy in the video), was the spearhead in the war against the Kaito Yappers, and he did not hold back.

You could blame Kaito, you could blame Infinex, you could blame the Yappers themselves, but the only thing to blame here is the incentives.

Here’s the arrow to the knee for social incentives: It is 100% free to make content.

(If you just read that and said “b-b-b-but it takes electricity and internet”, you are a part of the problem)

Nowadays you can create a million “real” accounts with “real” content to trick the Twitter algorithm, and any gamification prevention implemented by Kaito or Infinex.

Now, if someone like IcoBeast.eth makes a tweet about Infinex, they are bound to get a lot of high quality engagement, and Infinex is likely to get a lot of conversion from that content.

However, Kaito Yaps’ incentives enable a single actor to spin up a million Twitter accounts each with thousands of Infinex tweets to gather the same amount of impressions that IcoBeast.eth would’ve gotten, thus breaking the system and the incentives.

Kaito can work day and night to destroy bot farms, ban “immoral” yappers, it’s going to be a game of cat and mouse that will never end.

Let me give you an example of the lengths that people will go to even WITHOUT financial incentives:

Super Mario 64, a game from 1996, had its source code cracked in the year 2020.

That is 36 years of relentless attacks on a videogame from the 90’s with no financial incentive to do so whatsoever.

Now tell that same person that they can make real life money by tweeting about crypto projects.

The average chronically online individual (with a hint of the ‘tism) can and will destroy your social incentive structure.

So, what’s the solution? Is Crypto Twitter doomed?

Ask yourself this: what eventually led Nikita to change the algorithm?

To bring back our beloved niche internet community?

The art of Cyberbullying.

I’m not going to sit here and say that every attack on Nikita was warranted, there were some very egregious and inappropriate attacks on him.

On the flip side, there were so many fantastic punches aimed at Nikita as to why CT means so much to us and how much we don’t like what he’s doing to it.

I recommend reading that entire tweet from wab.eth, it’s long but gives a better explanation than I could on the situation.

Because of our collective cyberbullying, Crypto Twitter is back, the slab has been returned, we are so back.

This is a great lesson of when we work together against a common enemy, the things we can accomplish are infinite.

Our harsh, honest feedback made a $40b (formerly) company change a core facet of their business. All because some anons called Nikita an asshole.

I bet you ignore those AI generated replies under your tweets, don’t you?

There is no social penalty for farming, extracting, and pillaging online communities via slop.

Ignoring problems leads to bigger problems, and right now, we have a very big problem.

Crypto communities have been replaced by farming cabals.

This is a consequence of valuing social incentives over capital incentives and having zero consequences for violating the social incentive contract.

We used to have amazing social incentive penalties - remember what happened to people that sold NFTs in 2021?

They were named, shamed, and exiled. Cyberbullied.

Cyberbullying created strong social incentives to hold NFTs, remain a part of the pack, and contribute meaningfully to increase the value of said community.

Bringing back Cyberbullying to crypto is the only way to fight misaligned social incentives.

See a godawful, lazy piece of content on Twitter? Roast it. Give feedback. Do not ignore it.

See a community full of conversational farmers? Talk some shit, call them out.

I created a Discord bot that automates this entire process for the Raiku community, it’s lovingly called SlopGuard.

Every time a link to a piece of content is shared in the Discord, SlopGuard creates a vote: Not Slop, or Slop?

5 Slop votes? Content is deleted, poster is given a warning, after 3 slop posts the community votes to kick the user. Penalty.

5 Not Slop votes? Content is sent for mod review, content gets amplified within the community. Reward.

Since introducing a penalty for posting slop content, the overall quality of content created by the Raiku community has increased.

On top of that, I actively encourage all members to be honest and brutal with their feedback. We have zero room for slop in the Raiku community. You can download the bot for free here to use for your Discord.

Cyberbullying is a powerful tool to regulate and grow online communities with.

However, there’s a fine line between cyberbullying and being a dick for no reason.

Honest feedback can lead to better results, and being brutally honest by cyberbullying can make results happen faster.

Together, we can cyberbully the farmers to restore the social layer of crypto to it’s golden era.

Don’t forget to be nice and spread love XOXO