Do you remember 2021?
The Discord grinding, the endless pits of money you could stumble upon simply by being at the right place at the right time? crazy times.
Nowadays - the endless pits of money have ended and everybody hates Discord because they don’t make money there as easy as they used to.
On top of that, every crypto discord today still follows the same boring playbook over and over and over.
Your discord server needs to be SIMPLE. Nobody has the time or the money to hang around and say “gm” in your community server for 12 hours a day longer.
Here are the top 5 mistakes you are making in your Discord management that you can fix TODAY:
1. Your Channel Organization Sucks
Here is a screenshot of a well known crypto Discord server’s channel list when you first join:

gmove

and furthermore, gmove
Here is a screenshot of a well organized well known crypto Discord server’s channel list when you first join:

See the difference? Example #1 uses no channel organization, resulting in a very chaotic onboarding experience for new users.
Example #2 uses a Discord function called categories to separate channels by four core subjects: INFO, COMMUNITY, ACTIVITES, and SUPPORT.
Creating beautiful categories in Discord is as easy as right clicking:

2. Your Role Structure Sucks
When you’re applying for credit cards, how do you know which tier is the best of the best?
Let’s take a look at Delta Airlines credit cards:

We have three tiers here: Gold, Platinum, and Reserve. using the names alone, which one has the highest benefits associated with it? which color stands out the most?
Delta Airlines uses clear naming and colors to assign values to their three-tier credit card system with purple (representing royalty) being their highest tier.
Your Discord role structure should follow the same exact formula - when a user sees a role, they should instantly know how it fits into your community’s hierarchy.
I use a structure recommended to me by my good friend @Jon_HQ: Bronze, Silver, Gold, Platinum.
This will make it DEAD simple for people in your community to:
understand progression
recognize those that have gone above and beyond
prevent any confusion caused by lore-themed roles
make it easy for role holders to understand their position

dead simple progression
Also, make the colors look prettier the higher the role tier is, make Platinum and Gold roles stand out amongst the Bronze members, it makes a difference!
3. You Need to Stop Pinging @everyone
Please, for the love of god, stop pinging me.
Nobody likes an @everyone ping, in fact, nobody likes a ping at all!
Unless, of course, the ping is worth paying attention to.
This is where a little hack called notification roles come into play.
If you set it up correctly, you can not only reduce the amount of people muting your server forever, but you can increase the amount of conversions based on whatever you’re pinging for.
It’s a simple system - create Discord roles for different segments of people in your server and ONLY ping those specific roles for personalized pinging.
I’ll give some examples:
@Developer
Ping only for technical content, updates, and items they can take action on.
@Content Raider
Ping for all big announcements that you need users to engage with (think tweets).
@Pinger
Create an opt-in role that you can ping for ALL announcements, these people want information shoved down their throats.
@Bronze
Have a general announcement? don’t ping @everyone, ping your basic @Bronze role to make pings feel more personalized.
You can have a very multi-faceted system of ping roles that is extremely complex or one or two roles that should be pinged for very different things, its up to you!
Just please, stop using @everyone.
P.S: if you have to use @everyone, try to only use it once a week to stay on Discord’s good side.
4. Your Community Members Are at Risk
Your community is depending on you to create and maintain a safe space for them to gather.
One Discord exploit and you’ve lost the trust of your community completely.
You can download a million Discord bots to turn your server into Fort Knox, but Discord security really boils down to making three key things difficult for hackers to accomplish:
Pinging roles
Posting scam links
Reaching your users privately
For 1 and 2 - use a common cybersecurity tactic: Zero-Trust!
I’ve built a Discord bot that both makes it impossible for hackers to ping roles or post scam links and it is completely free.
KeyMate does two very powerful things:
Blocks all links from being sent in your Discord server.
Prevents anybody in your server from pinging roles or sending messages in unauthorized channels.
But, you ask, then how are my mods going to be able to make announcements in my Discord?
The secret? 2FA.
KeyMate allows any moderator you approve to create a 2FA code, this 2FA code must be used to gain temporary 15-min permissions to both ping roles and send messages in unauthorized channels.
Even if your moderator (or your) account gets exploited, the exploiter is stuck in the sand. They cannot perform any moderation actions without their unique 2FA code.
What about link blocking? Moderators can add new links to the server whitelist using their 2FA code. Only links in the server whitelist are allowed to be posted anywhere.
Here’s a short demo of how it works:

Want to try it out for your server? DM me on Telegram.
What about preventing exploiters from reaching your community members privately? the best way to prevent this is to disable server DMs.
i use (and am a big fan of) DMDisabler: it’s free, safe, and works wonders to prevent server members from DM’ing each other if they aren’t friends.
you can download it here for free.
5. Your Community is Fragmented
Do you have more than one channel for people to chat in? why?
Consider Telegram - yes, it’s disorganized, but it works wonders as a group chat to easily coordinate people.
That’s how you should consider your Discord - an infinitely more organized group chat with announcement channels, info channels, roles, integrations, etc etc.
You should ONLY have a single #general channel for users to congregate in and discuss things within your community.
Adding channels specifically for art, videogames, off-topic, or other subjects just fragments conversations across your Discord and can make your community appear less engaged than it actually is.
For some reason, Discord managers are obsessed with putting things into categories with rules that prevent people from organically interacting with each other - this is not the way.
Your #general chat should be the beating heart of your community, with other private channels exclusive to other roles like Gold or Platinum on the side.
The more chat channels you have, the more chances there are for a potential community member to get confused and do a 360 and walk away forever.
It should be crystal clear which chat channel users should start their journey in - and that should be a single #general chat.
To Summarize:
Your Channel Organization Sucks
Use categories, simple channel names, and design principles to make your server easy to digest for newbies.
Your Role Structure Sucks
Stop using complex role names, use Bronze, Silver, Gold, and Platinum-esque names and cool colors for premium roles.
You Need to Stop Pinging @everyone
Create category based roles and ping those specific roles instead of @everyone, only use @everyone pings once a week if absolutely necessary.
Your Community Members Are at Risk
Try out KeyMate and DMDisabler to keep your community safe.
Your Community is Fragmented
One single #general channel for your community to congregate in, less is more, always focus on having less channels as to not confuse members.
Anything i missed? What are you using to make your Discord the best place it can be for your community? I want to hear from you!
Feel free to DM me on telegram at any time :)
